BUS 338: Digital Marketing Analytics

Goal: To learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.
Content: Digital marketing funnels; analytics tools; A/B testing; data analysis; and rich data, vs. poor data.
Prerequisite(s): BUS 303; BUS 304, BUS 336, or BUS 337; and MAT 130 or higher.
Credit: 3
Note: This course is offered online through the Rize consortium. Please contact the Registrar’s Office for additional details and information on enrolling in the course.
Degree Level: Undergraduate