BUS 336: Social Media Marketing

Goal: To introduce students to the particularities of advertising via Facebook, Twitter, and Instagram. Students will learn how to build effective ads for these platforms, select their appropriate audience, and measure the success of their efforts.
Content: Social media content, running social media campaigns:, follower growth, and retargeting.
Prerequisite(s): BUS 303 .
Credit: 3
Degree Level: Undergraduate