BUS 304: SEO/SEM (Search Engine Optimization and Marketing)

Goal: This course is intended to introduce students to the concepts of Search Engine Optimization and Search Engine (or Social Media) Marketing, and teach them how to use these tools to drive top-of-funnel growth, also known as lead generation.
Content: SEO and PageRank: Page rank is vital in driving top of funnel growth. Students will learn how to use techniques such as landing pages, SEO-friendly copy, and link farming to boost page rank. Paid Search: Paid search is often among the most effective advertising channels. Students will become familiar with Google AdWords, learn how to craft effective paid search ads, and learn how to select the correct keywords on which to advertise. Students will also learn how to use the SEMRush tool.
Prerequisite(s): BUS 303.
Credit: 3
Note: This course is offered online through the Rize consortium. Please contact the Registrar’s Office for additional details and information on enrolling in the course.
Degree Level: Undergraduate