BUS 337: Email Marketing

Goal: To students how to craft successful email marketing campaigns when targeting business or individual customers. Students will also learn how to use email campaigns for customer engagement and activation.
Content: Messaging and the subject line; email campaigns, conversion, engagement and onboarding; automation; metrics; and engagement.
Prerequisite(s): BUS 303; satisfaction of writing competency requirement.
Credit: 3
Degree Level: Undergraduate