Nov 05, 2024  
2024-2025 Catalog 
    
2024-2025 Catalog
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BUS 303: Principles of Marketing


Goal: To understand the basic marketing functions: product policy, pricing, advertising, selling, distribution, and marketing research, and to apply them to practical marketing problems.
Content: The examination of the “4 P’s” of marketing-product, price, promotion, and place. Practical application of these concepts by developing a global marketing plan.
Credit: 3
Degree Level: Undergraduate



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