BUS 339: Viral and Organic Growth

Goal: To teach students what drives users to share content, how to build shareable content, and how to run contests and perform other activities that tend to lead to viral or organic growth.
Content: The psychology of virality; meme culture and marketing; influencer marketing and referral programs; and viral contests.
Prerequisite(s): BUS 303, BUS 336.
Credit: 3
Note: This course is offered online through the Rize consortium. Please contact the Registrar’s Office for additional details and information on enrolling in the course.
Degree Level: Undergraduate