BUS 330: Strategic Management

Goal: To explore the processes and models managers use to make short and long run strategic decisions in corporations.
Content: Students study environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, and evaluation and control. Strategic management will also incorporate the integrative commit of business policy with a heavier environmental and strategic emphasis.
Prerequisite(s): BUS 315.
Credit: 3
Degree Level: Undergraduate