BUS 307: Sport Marketing

Goal: To develop and apply the theories and functions of sport marketing and sales as applied across various sport management fields.
Content: Students will utilize research and development skills, sport promotion, advertising, marketing, and development of campaigns to investigate the sport industry. Demonstration and understanding of various sport and exercise/fitness industries, target audiences, and needs in marketing and promotion will be examined to provide a foundation for current/future practices in marketing.
Prerequisite(s): BSM 110, BUS 303.
Cross-Listed as: BSM 307.
Credit: 3
Degree Level: Undergraduate