AMC 470: Senior Project/Integrative Experience in Advertising & Marketing Communication

Goal: To provide the student with the opportunity to complete an advertising and/or marketing communication project into which she will incorporate skills and knowledge acquired in general education courses.
Content: The students will work as a team in the development of a marketing project. A real business or organization is secured as a client for the team. Throughout the term, the students meet and work with the client periodically as they develop the project independently and as group. At the end of the semester, the students make a formal presentation to the client as in a business setting.
Prerequisite(s): ART 340 or ART 345, COM 340, BUS 306.
Credit: 3
Degree Level: Undergraduate