COM 340: Persuasion

Goal: To study the processes of persuasion and identification surrounding source, message, and audience through rhetorical and psychological lenses.
Content: Deconstruction of the strategies and choices available in communication situations in relational, societal, and textual contexts to become cognizant and ethical in our own (ab)use of persuasion. Intensive analysis and reconstruction of advertising, political, and social movements campaigns through a persuasive theoretical lens.
Prerequisite(s): COM 202, COM 214, COM 215, or COM 216 or permission of instructor.
Credit: 3
Degree Level: Undergraduate